Starting up a business sounds easy, right? You created a website, printed brochures, and even advertised. However, there is more to it. There are many mistakes entrepreneurs make when starting a business—mistakes you don’t want to make. Here are some common startup mistakes you will want to avoid:

  • Failing to plan. If you do not take time to plan prior to your business opening, your business may fail. Make a business plan and marketing plan before you pursue funding.
  • Identifying yourself or your company in overly general terms. You probably have many competitors, and you need to stand out and be different. For example, if you are an attorney, you need to identify yourself more specifically, such as a business attorney or insurance claim attorney. 
  • Spending money on materials too early. Brochures are not good for startup businesses, as they generally do not produce revenue. The costs to design them, print them, and distribute them could be spent elsewhere. This is because most businesses getting started change too quickly for these materials to be helpful.
  • Not advertising your solutions or how you can help your clients. Many startups market themselves instead of their solutions. People want to find out what you can do for them or how you can solve their problems. If you show that your business is their solution, you may find that it will work better. 
  • Stopping marketing. Many businesses stop marketing when nothing is happening. Instead of stopping or giving up, continue to write content for your website and blog, and continue to find out what is working for you and what isn’t. 

For help with your startup or for small business general counsel services in Texas, please call the Posey Law Firm toll free at 888-269-1962 or locally at 512-646-0828 to talk with an experienced Austin business lawyer today.

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